3.1 TARGET GROUP AND TARGET AREA
The primary target group is 160 youth composed as follows:
- 24 youth community journalists (CJs)
- 4 youth listener clubs (LCs) consisting of 20-25 youth each
- 4 Youth Centre Management Committees (YCMCs) consisting of 11 members each
These youths will all benefit from direct training and other forms of capacity building. The community journalists and the listeners’ clubs will have equal gender distribution. The YCMCs are already in existence with a less balanced gender distribution, but YEfL is working with the youth centres to ensure at least 40% females in the YCMCs.
The secondary target group is made up of the youth centres in the 4 districts, representing approx. 15 youth groups and an average of 170 youth per Centre, who will be the first level of trickle-down through exposure to podcasts, films, visuals etc. produced in the project, and training by CJs and LCs in use of social media. Further, youth in the four districts, and in other districts covered by the local radio stations, as well as youth in Northern Region covered by the regional radio station can be considered as a secondary target group. Northern Region has a population of approx. 2.5 million.
The project will be implemented in 4 districts in Northern Region, Kumbungu, Savelugu, Saboba and Karaga, which are all officially categorized as deprived districts. They have a total population of approx. 400,000. The project will involve four different ethnic groups, Dagombas, Koomba, Fulanis and Konkombas.
Youth from deprived areas have so far had limited access to social media, with all it involves in terms of widening horizons, and this project aims to be a bridge of inclusion and to build their confidence level. Most youth without formal education find it challenging to express their frustrations and aspirations in English.
3.2 OBJECTIVES AND INDICATORS
The main goal of the project is to develop competencies of youth reporters to support active citizenship and engagement of young people in community to address injustices through use of radio and social media tools and methodologies.
Development objective: Youth in Northern Ghana use media platforms in new and creative ways to address injustices, mobilize young people, and advocate for their rights.
Immediate objective 1: Youth in Northern Region have strengthened communicative capacity, critical thinking skills and civic awareness for identifying and addressing injustices.
1) Youth in Northern Region have increased awareness and understanding of issues of social, political and economic injustices.
2) Youth have increased understanding of their roles and responsibilities as citizens and how to enact their civic rights.
3) Youth have the capacity to research and analyze issues of injustice and address them through the strategic use radio and social media.
Youth Speak Up GV Project Application Denmark’s Indsamling 2015 14
Immediate objective 2: Youth in Northern Region have voice and platforms to address injustices and engage stakeholders and duty bearers in debate.
(1) Youth influence the social, political and economic agenda and debates regarding youth related issues through strategic use of media.
(2) Youth utilize various social media to promote civic engagement among youth and advocate for their issues and rights.
(3) Duty bearers and stakeholders’ efforts against social, economic and political injustices concerning youth in Northern Region are increased.
The development objective focuses on use of media platforms in new and creative ways to address injustices against youth and women in the society. That renders a need to strengthen the weak capacity of youth in the appropriate and effective use of the media platforms. In that vein immediate objective one will focus on building and enhancing the capacity of the youth to develop their thinking, research
and communicative abilities that will enable them understand and give a better appreciation of the social, economic and political issues they will be identifying and engaging the duty bearers with. Their improved ability to understand their civic roles and responsibilities they will be able to use to curtail possible intimidation and threats from power holders.
The issues identified and investigated by the youth will have to be highlighted and brought out into the
public domain. That is where immediate objective two comes into play. The creative use of social media by youth will be central at this point. The youth will use the capacities acquired from the training to combine the use of social media and other media forms, as explained in section 4.3, to advocate on their rights and on issues that affect them. It is envisaged that the active use of social media and other media forms will increase duty bearers’ efforts positively towards addressing developmental issues.